Freedom Goose Outfitters (FGO) is a brand born out of a deep-rooted passion for hunting and a love for the outdoors. Founded by a local family with a strong connection to their town and the wilderness, the brand’s mission is to encourage others to rediscover the beauty of the woods through organized hunting experiences. FGO envisions creating a community of like-minded individuals who share a profound appreciation for nature and responsible hunting practices.

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    Promoting Responsible Hunting: FGO aims to educate hunters about responsible and sustainable hunting practices, fostering a sense of stewardship for the environment.
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    Building a Community: The brand seeks to establish a community of hunters and nature enthusiasts who can connect, share their experiences, and learn from each other.

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    Organized Hunting Events: FGO will organize a series of hunting events, promoting camaraderie, safety, and ethical hunting practices.

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    Local Economic Impact: The project will contribute to the local economy by boosting tourism and outdoor recreational activities.

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    Create a kickass, recognizable brand with perfect logos, colors and typography

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    Develop a batch of event collateral for their first public event, including apparel, banners and graphics

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    Create unique apparel & promo items for their followers and hunters

The project will be executed in phases over the next year. Starting with brand development, we created a bold logo that can be translated well on apparel, social media, their website, and more. To follow, the first organized hunt, a facelift for their website, educational resources, and expanding their podcast series. Subsequent phases will expand the product line, organize more events, and further develop the community Freedom Goose Outfitters strives to create in Northeast Indiana.